For style-savvy Bristolians who like their clothing with bags of attitude and a side order of chic, look no further than the one and only Shop Dutty…

Who?
Shop Dutty was set up by designers Louisa Jones and Johanna Rindom, otherwise known as Dutty Girl and Butchi & Gosmos.

What?
Offers up to the minute clothing that draws on 80s and 90s influences and includes customised vintage clothing, handmade jewellery and original accessories as well as a mixture of labels from other established local designers. “You might find something similar in the high street but you know someone else is going to have it,” says Louisa. “We offer handmade, quality clothing that is unique but affordably chic. Prices range from £12 to £100 for clothing and around £4.50 upwards for jewellery and accessories,” adds Joh.

Why?
Following the success of Louisa’s original label, Dutty Girl, based in St Nick’s market, she and Joh decided it was about time they opened up their unique sense of style to a wider market: “We have a belief in what we do and knew that there were more opportunities out there for us. St Nick’s market is great but we needed more space, a shop window and also a base where customers can come in, sit down and we can meet like-minded people,” she says.

Where?
Shop Dutty can be found on Stokes Croft, next door to The Pipe and Slippers on Cheltenham Road.

Describe your style:
“Our clothing is for the independent shopper who already has their own style and are looking for easy to wear items. They tend to mix and match – wearing a bit of vintage, a bit of handmade and a bit of high street to create their own unique look,” says Joh. Plus the girls love to recycle: “We hate to see things go unloved and unused,” adds Louisa. “We take something old, chop it up and make small changes to bring it up to date and make it into spot on fashion.”

What’s next?
“We hope to keep pushing the Shop Dutty brand outwards,” enthuses Louisa. “We have an art exhibition every six weeks and of course we are doing more with our Dutty Girl hip-hop nights,” she adds. One thing’s for certain, this is only the beginning for the Shop Dutty empire – so watch this space.

www.shopdutty.com

Verity Gough
Photography by Elena Goodrum